Virtual reality has existed for quite some time, although initially it was limited mainly to games of chance, nowadays brands and sellers have begun to realize the potential that this technology has and have started to use it as a marketing tool in several campaigns.
But what is virtual reality? is the use of computer technology to create an accessible environment from anywhere in the world with the use of a VR device (glasses, smart phones, headphones, gloves or controllers, which will be necessary to help bring this virtual world to the lifetime). It allows the user to be transported, interact and explore any environment imaginable in 3D and with a 360 degree view.
The VR audience extends beyond children and adults who just want to play. With the number of users already active VR, is expected to increase almost six times between 2016 and 2018, to more than 170 million people, it would be appropriate to say that VR devices are on track to become an element of the house. The technology can be used to create comprehensive films, give life to spaces to give the bride a preview of what will be the day of their wedding, try a new car before reaching the showroom or even be the basis for a new form of interactive social networks The possibilities are vast, and we will discover more of it as this progresses.
But, why is VR a good tool for marketing?
The nature of VR allows unequaled levels of commitment between its content and the viewer, why?
VR is immersive – Eliminates distractions from the environment
VR is shocking – It’s an intense experience.
VR is memorable – Create a lasting experience in our brain.
VR is a novelty – As a novelty, it could offer or lead surprising levels of exposure to experience and the potential to want to share it.
Now, how can I incorporate VR into my marketing campaigns?
Definitely would have to take into account certain factors:
1-Is your customer base receptive to new technologies? (Take into account things like age range, income, location and technology)
2-Is the VR technology available to you, and your company is ready to invest a large budget in a VR campaign?
3-Is your technology team capable of handling a VR campaign? Or will you have to hire outsiders to help?
If the case is that virtual reality definitely goes with you and your company, then this will be part of what you could do:
Campaigns 360 videos
Transform your product packaging into VR technology